It's Not a Choice
People argue "Human vs. AI." The winner is actually "Human + AI." The best creators act like directors, telling the AI what to do. Here is a good workflow.
Step 1: Strategy (Human)
The "Why": You define the goal, the audience, and the feeling. AI doesn't know why you're making this.
Step 2: Exploration (AI)
The "What If": This is brainstorming. Use AI to generate 50 variations of an idea in 10 minutes. It's like a mood board on steroids. It helps you see options you wouldn't have time to sketch.
Step 3: Curation (Human)
The "Selection": This is where taste comes in. You look at the pile and pick the gem. You refine it and edit it to match your brand.
Step 4: Polish (AI)
The "How": Once you have the image, let AI do the tedious work—upscaling, resizing formats, and removing backgrounds. This frees you up to think about the next big idea.
The Result
This loop makes you 10x faster while keeping the quality high. It's not about replacing creativity; it's about unblocking it.
