The Risks
AI is fast, but it has risks regarding copyright and bias. Smart brands use AI, but they have rules. Here is how to set yours up.
1. Copyright
Avoid stealing by focusing on originality.
- Don't: Use prompts like "in the style of [Living Artist]" or generate trademarked characters (like Mickey Mouse).
- Do: Use descriptive style terms ("impressionist," "modern vector") and create your own characters.
2. Bias
AI models basically read the whole internet, so they picked up some bad habits. They can have biases. It's your job to fix them.
- Include Everyone: Explicitly ask for diversity in your crowd shots and professional scenes.
- Check It: Look at the images before you post them to make sure they aren't reinforcing stereotypes.
3. Be Honest
Trust matters.
- Label It: If an image looks like a real news event, label it as AI. Don't trick people.
- Human Review: Never let AI publish directly to your social feed. A human needs to check it first.
Safety First
Set up a "Negative Prompt" list that filters out bad stuff automatically. Ethics isn't just about being nice; it keeps you from getting sued or cancelled.
